Master of Arts in Communication
TSU Master of Arts in Communication – Advanced Media & Research Expertise
The Master of Arts in Communication at Texas Southern University equips students with advanced knowledge in media studies, research methodologies, and communication strategies. Designed for individuals seeking an in-depth understanding of industry processes, the program fosters engagement, discovery, and intellectual growth in a dynamic learning environment.
With a curriculum offering diverse perspectives, hands-on multimedia training, and applied communication research, students develop expertise in media production and strategic communication. Graduates emerge confident and prepared for leadership roles across industries or continued doctoral studies, ensuring long-term academic and professional success.
The School of Communication (SOC) seeks to achieve the following objectives:
- Provide students with a theoretical, practical, and research foundation in Communication and media so that they may acquire enhanced understandings of their professional specialties;
- Prepare students for further study toward the Ph.D. degree;
- Provide students with advanced skills in content creation, production, and industry technology;
- Provide students a platform to expand their real-world industry experience and creative problem-solving
Graduate students in the Master of Arts in Communication program can either earn a thesis or a non-thesis Master's degree with an opportunity to focus their area of study in one of four concentrations. All concentrations in the Master of Arts in Communication are designed to be completed in four semesters if a student attends full time, completes their master's or thesis project, and defends within that time.
Concentrations include:
- Media Studies
- Organizational Communication
- Health Communication
- Sports and Entertainment Management
CONCENTRATION DESCRIPTIONS
Media Studies
The Media Studies concentration at Texas Southern University equips students with a deep understanding of mass media theory, research, and application. This program fosters critical analysis of media systems, ethics, law, and policy, preparing graduates for doctoral studies or careers in corporate, governmental, consulting, and public service sectors.
With a diverse curriculum covering media effects, international media systems, digital culture, race and gender in media, and emerging media technologies, students develop expertise in communication research and applied media strategies, ensuring they are industry-ready for leadership roles in mass communication and media studies.
Organizational Communication
The Organizational Communication concentration at Texas Southern University enhances students’ understanding of communication structures, crisis management, and organizational dynamics. With a strong focus on theoretical frameworks and research methodologies, students gain expertise in corporate and nonprofit communication, employee-management interaction, and organizational culture analysis.
This program prepares graduates for leadership roles in organizational strategy, internal communication, and workplace information flow, ensuring they can effectively navigate challenges and drive communication excellence in diverse professional environments.
Health Communication
The Health Communication concentration at Texas Southern University equips public health professionals, nonprofit leaders, and researchers with advanced expertise in communication models, strategic messaging, and health campaigns. This program fosters critical analysis of healthcare communication, exploring how information is generated, shared, and understood across communities, medical professionals, and public advocates.
Students gain skills in policy evaluation, campaign development, and audience engagement, ensuring they can effectively design impactful health initiatives, analyze communication strategies, and assess messaging across diverse populations. Graduates are prepared to drive effective healthcare communication and promote public health awareness in various professional settings.
Sports & Entertainment Management
The Sports & Entertainment Management concentration at Texas Southern University prepares graduates for success in new media, sports entertainment, and recording industry management. Designed for a computer-native industry, this master’s program equips students with advanced expertise in audio production, multimedia technology, business strategy, and management.
Through a rigorous curriculum, students gain critical knowledge in theory, research methodologies, and analytical tools, enabling them to contribute to academic scholarship while mastering the fundamentals of digital media and industry operations. Graduates emerge ready to lead in communication fields that shape modern sports and entertainment industries.